In 2025, Latin America continues to consolidate its position as a strategic region for international expansion, with moderate but stable economic growth and a steady shift toward more digitalized productive models. Projections place average regional GDP growth at around 2%, while economies such as Colombia are expected to grow close to 2.4%, driven mainly by the services sector and the adoption of digital technologies (ECLAC, 2025; IMF, 2025).
This context offers international companies concrete opportunities in Latin American markets, such as Peru, Chile, Colombia and Brazil, provided market entry is approached with planning, reliable information and a clear understanding of the operational environment. The region is moving toward more structured frameworks, where strategic preparation translates into greater predictability and long-term sustainability.
Expanding into Latin America in 2025 requires a comprehensive assessment of the environment, combining macroeconomic indicators with country-specific regulatory and operational variables. Factors such as regulatory stability, sector performance, labor costs and administrative efficiency play a decisive role in successful market entry.
Rather than a superficial review, companies need a strategic analysis of the environment that allows them to anticipate adjustments and prioritize markets with stronger operational viability. According to the World Bank, projects that incorporate this type of analysis from the early planning stages tend to achieve smoother implementation processes and fewer operational frictions (World Bank, 2025).
Artificial Intelligence has become a key enabler of international expansion strategies. In 2025, AI-based solutions such as market intelligence platforms and predictive analytics tools enable companies to analyze sector trends, compare markets and assess risk scenarios more quickly and systematically. Platforms like AlphaSense and CB Insights use AI to process large volumes of economic reports, industry data and corporate disclosures, helping identify emerging trends and regional opportunities. Tools such as PitchBook support comparative analysis of investment flows and sector dynamics, while Similarweb provides data-driven insights into digital activity and market traction across industries.
In Latin America, these tools support the prioritization of markets such as Brazil, Chile, Peru or Colombia by integrating macroeconomic indicators, investment patterns and sector performance data, including inputs from multilateral sources such as the World Bank Data Catalog and IMF economic datasets, increasingly enhanced through machine-learning models. They also enable a preliminary evaluation of partners, suppliers and entry models through AI-supported screening of financial signals, corporate footprints and reputational indicators. When used strategically, Artificial Intelligence strengthens decision-making by providing a robust and up-to-date analytical foundation, while expert judgment and local validation remain essential to translate insights into sustainable expansion strategies (IMF, 2025).
Regulatory diversity across Latin America presents challenges, but also opportunities to build well-structured operations from the outset. Each country has its own labor, tax and corporate frameworks, with varying levels of formalization and enforcement.
The World Bank highlights that companies that anticipate these factors and integrate them into their initial planning significantly reduce the need for later adjustments and unexpected operational costs (World Bank, 2025). In Latin American markets, proper regulatory structuring is essential to operate with continuity and confidence.
While technology improves access to information, local expertise remains essential to correctly interpret context. Labor practices, business culture, administrative timelines and relationships with local authorities directly influence the execution of expansion strategies.
In a region where more than 55% of foreign direct investment is concentrated in the services sector, local expertise enables companies to optimize operations, strengthen regulatory compliance and build long-term relationships within the business ecosystem (World Bank, 2025).
Strategic partner selection in LATAM has evolved toward a hybrid model that combines technology with expert validation. Today, companies can take an initial approach through digital platforms such as LinkedIn B2B, specialized marketplaces and sector databases, which allow them to review track records, positioning and operational capabilities.
B2B platforms and business intelligence tools facilitate initial comparisons of potential partners across Latin American markets. However, effective partner selection requires complementing this information with legal, financial and cultural assessments. According to ECLAC, projects that integrate these criteria from the partner selection stage achieve higher levels of operational stability and long-term continuity (ECLAC, 2025).
The services sector and the digital economy continue to lead foreign investment inflows into Latin America. Growth in e-commerce, professional services and technology-based solutions reflects a region that is increasingly integrated into global value chains, particularly in markets such as Brazil, Colombia, Chile and Peru (Colombian Chamber of E-Commerce, 2025).
This momentum favors flexible and scalable business models, where a well-structured market entry enables companies to capture opportunities more quickly and with fewer operational frictions.
At Ongresso, we support international companies seeking to grow in Latin America with clarity and a long-term vision. Our approach combines technology, data analysis and local expertise to enable informed decisions, reduce regulatory risk and accelerate market entry across Latin America.
More than guiding a process, we help structure expansion strategies aligned with business objectives, regulatory environments and local market dynamics. Expanding into Latin America in 2025 represents a tangible opportunity for companies that combine information, technology and local knowledge. At Ongresso, that combination is precisely where every engagement begins.
Let Ongresso be your trusted partner in this journey, combining data-driven insights, Artificial Intelligence and deep local expertise to support informed and sustainable expansion decisions across Latin America.